NEW DIMENSION
THE ANTI-AGING

When we think of anti-ageing, we immediately think of wrinkle minimization and skin ageing in general. It's also absolutely true, but it's just a part of the whole ageing process, which is much more extensive and complex. ​ The term anti-ageing, also preventing old age, is a designation for measures aimed at delaying the biological ageing of people, maintaining the quality of life in old age at a high level for as long as possible and also increasing life expectancy overall. This term is used in medicine, by nutritionists, in the dietary supplement industry, by cosmetics manufacturers and sometimes in connection with cosmetic surgery. ​ Anti-ageing differs from rejuvenation: while anti-ageing aims to slow down the ageing process, rejuvenation measures are intended to reset it. So anti-ageing is much more than a cosmetic term. This is a whole complex of physiological and mental processes in the body, the role of which should not be underestimated. In recent years, interest in high-quality complexes of active substances that ensures health, holistic well-being and external attractiveness has increased. There are countless health aids and products on the market and this is where the problems of "making the right choice" start, as the customer is always spoiled for choice. From the overall (global) offer, this is confirmed again and again by many independent experts, over 90% of which are factually ineffective, and lack even the smallest of visible, measurable effects.